Privacy Policy

This Privacy Policy describes how Southland Ventures, Inc. d/b/a HOACart.ai and all subsidiaries and affiliates ("we", "us", or "our") handles personal information that we collect from users who have registered an account with us or otherwise interact with our websites, applications, and any other sites or services on which a link to this Privacy Policy is displayed, through our marketing initiatives, and in connection with other interactions with you (collectively, the "Service" or "Services").

This Privacy Policy does not apply to any information we collect pursuant to agreements to provide services to our customers, including information about our customers' employees, customers, residents, tenants and other users, collected through the software, professional services, or applications that we make available to our customers. Our collection and processing of such information is governed by our Data Processing Addendum.

I. General

Personal information you provide:

• Identity and contact information, such as your first and last name, email address, username and password, address, and telephone numbers.
• Payment and transaction information, including your account details, mailing address, past purchases, and other transactions. We or our third-party payment processors collect your payment card information and billing information to process your transactions with us.
• Feedback or correspondence, such as information you provide when you contact us with questions, feedback, or otherwise correspond with us online.
• Marketing information, such as your preferences for receiving communications about our Services, and details about how you engage with our communications.
• Other data not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

Information we obtain from third parties:

• When you link, connect, or log in to our Services with a third-party service (e.g., Google, Apple), you may direct the service to send us information controlled by that service or as authorized by you via your privacy settings on that service.
• Social media information. We may maintain pages on social media platforms, such as Instagram, and other third-party platforms. When you visit or interact with our pages on those platforms, the platform provider's privacy policy will apply to your interactions and their collection, use, and processing of your personal information. You or the platforms may provide us with personal information about you through the platform, and we will treat such information in accordance with this Privacy Policy.
• Other sources. We may obtain personal information from other third parties, such as marketing partners, publicly-available sources, and data providers.

Automatic data collection:

We and our service providers may automatically log information about you, your computer or mobile device, and your interactions over time with our website, our communications and other online services, such as:

• Your actions on the Services, such as pages or screens viewed, interactions with certain tools and features, how long was spent on a page or screen, browsing history, navigation paths between pages or screens, account and profile settings, information about activity on a page or screen, access times, and duration of access.
• Device data, such as your computer's or mobile device's operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers, language settings, mobile device carrier, and radio/network information (e.g., WiFi, LTE, 4G).
• Email open/click information. We may use pixels in our email campaigns that allow us to collect your email and IP address as well as the date and time you open an email or click on any links in the email that we may send to you.

We use the following tools for automatic data collection:

• Cookies, which are text files that websites store on a visitor's device to uniquely identify the visitor's browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, and helping us understand website user activity and patterns. For example, Google Analytics collects information about how users use our website, which we then use to compile reports that disclose trends without identifying individual visitors, and help us improve our website.
• Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data, including on your device outside of your browser in connection with specific applications.
• Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.

II. How We Use Your Personal Information

Providing our Services:

We use personal information to operate, provide, maintain, secure and improve our Services. This includes using your personal information to:

• Create, maintain, and administer your account on the Services and manage your subscriptions and transactions.
• Provide the features of the Services you use, including to allow you to pay HOA fees, submit work orders, and to facilitate interactions between home owners and HOAs.
• Communicate with you about our Services, including by sending you announcements, updates, security alerts, and support and administrative messages.
• Respond to your requests, questions, and feedback.

To develop and improve the Services:

We use personal information to monitor use of our Services, analyze the functioning of our Services, improve the Services, and develop new products and services, including by studying use of our Services. As part of these activities, we may use your information to troubleshoot, address errors and concerns, and confirm that the Services are functioning correctly. We may also create aggregated, de-identified or anonymous data from personal information we collect, which we may use and share for our lawful business purposes, including to analyze and improve the Services, and promote our business.

For marketing and advertising:

We and our advertising partners may collect and use your personal information for marketing and advertising purposes, including direct marketing. We may send you direct marketing communications as permitted by law, including by email. You may opt-out of our marketing communications as described in the "Your Privacy Rights and Choices" section below.

Compliance and protection:

Including to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities; to protect our, your or others' rights, privacy, safety, or property (including by making and defending legal claims), including by monitoring the safety and integrity of content on the Services; to audit our internal processes for compliance with legal and contractual requirements and internal policies; and prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks, identity theft, and illicit uses of the Services.

III. How We Share Personal Information

• Affiliates. We may disclose your personal information to our parent company and any subsidiaries, joint venture partners or other companies that we control or that are under common control with us.
• Service providers. We share personal information with service providers that help us operate the Services, such as hosting services, cloud services, information technology services, email communication software and email newsletter services, advertising and marketing services, payment processors, AI services, customer relationship management and customer support services, and web analytics services.
• Advertising partners. We share information with third parties, such as advertising companies, social media providers, search engines and data providers, for interest-based advertising and other marketing purposes. These third parties may use the information we share to develop and improve their services, including to improve their ability to target ads on our and their other clients' behalf. To learn about your choices, please see the "Your Privacy Rights and Choices" section below.
• Professional advisors. We may disclose personal information to professional advisors, such as lawyers, bankers, auditors and insurers, where necessary in the course of the professional services that they render to us.
• For compliance, fraud prevention and safety. We may share personal information for the compliance, fraud prevention, and safety purposes described above.
• Business transfers. We may sell, transfer or otherwise share some or all of our business or assets, including personal information, in connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy or dissolution.
• Other third parties at your direction or with your consent.

IV. Your Privacy Rights And Choices

Personal information requests:

In certain circumstances (including based on where you are located), you may have the following rights in relation to your personal information:

• The right to learn more about what personal information of yours is being processed, how and why such information is processed and the third parties who have access to such personal information. We have made this information available to you without having to request it by including it in this Privacy Policy.
• The right to access your personal information.
• The right to rectify/correct your personal information.
• The right to restrict the use of your personal information where permitted under applicable law.
• The right to request that your personal information is erased/deleted where permitted under applicable law.
• The right to data portability (i.e. receive your personal information or have it transferred to another controller in a structured, commonly-used, machine readable format) where permitted under applicable law.
• The right to object to processing of your personal information or to direct us not to share your personal information with a non-affiliated third party where permitted under applicable law.
• Where we rely on your consent, you may withdraw your consent at any time.

To make a request, please email us at [email protected]. We may ask for specific information from you to help us confirm your identity. We will require authorized agents to confirm their identity and authority, in accordance with applicable laws. You are entitled to exercise the rights described above free from discrimination.

Opt out of marketing communications:

You may opt out of marketing-related emails by following the opt-out or unsubscribe instructions contained in the marketing communication we send you. You may continue to receive service-related and other non-marketing emails.

Limits on your privacy rights and choices:

In some instances, your choices may be limited, such as where fulfilling your request would impair the rights of others, our ability to provide a service you have requested, or our ability to comply with our legal obligations and enforce our legal rights. If you are not satisfied with how we address your request, you may submit a complaint by contacting us at [email protected].

Limit online tracking:

There are a number of ways to limit online tracking:

• Blocking cookies in your browser. Most browsers let you remove or reject cookies.
• Using privacy plug-ins or browsers. Various browser extensions and privacy-focused browsers can help limit tracking.
• Advertising industry opt out tools. You can use opt out options to limit use of your information for interest-based advertising by participating companies.
• Platform Opt-Outs. Check the privacy settings on various platforms you use.

Do Not Track. We currently do not respond to "Do Not Track" or similar signals.

V. Other Sites

Our Services may contain links to other websites or services that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

VI. Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information from loss, misuse, unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, so we cannot guarantee absolute security.

VII. Children's Privacy

Our Services are not directed to children under 18 years of age. We do not knowingly collect personal information from children under 18. If you become aware that a child under 18 has provided us with personal information without parental consent, please contact us at [email protected]. We will take steps to delete such information.

VIII. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.

IX. How to Contact Us

If you have any questions about this Privacy Policy, please contact us at: